MEXICAN SOCCER HERO CARLOS HERMOSILLO JOINS FUTBOL DE PRIMERA

Veteran of Mexico's 1986 and 1994 World Cup Teams To Contribute to FDP's Exclusive World Cup Coverage and Programs

MIAMI (March 14, 2002) -- Fútbol de Primera announced today that Mexican soccer legend Carlos Hermosillo, who recently retired after 17 years as a player, has agreed to join the Spanish-language radio network's World Cup broadcasting team.

Hermosillo, whose 34 goals for the National Team and 321 goals in Mexico's first division both rank second on Mexico's list of all-time leading goal-scorers, will participate as a match commentator during Fútbol de Primera's exclusive live coverage of the 2002 FIFA World Cup from Korea and Japan. He will also contribute his behind-the-scenes knowledge and insights to Buen Día Mundial, a two hour program that will air each morning during the World Cup, as well as Fútbol de Primera's Daily and Sunday Shows.

"It is a real honor to join Fútbol de Primera," said Hermosillo. "It is a pleasure to work with my lifelong friends and the most reputable soccer broadcasters in the United States."

Hermosillo joins the best U.S. broadcasting team ever assembled for a World Cup. This impressive lineup already includes Javier Aguirre, the current head coach of Mexico's National Team; Carlos Bilardo, World Cup Champion coach of Argentina in 1986; Bora Milutinovic, who will become the first man ever to lead a team in five consecutive World Cups this summer as the head coach of China's National Team; and Steve Sampson, who became the first American-born coach of a U.S. World Cup team in 1998.

Andres Cantor, who will broadcast the play-by-play of his fourth World Cup overall and his first on the Fútbol de Primera Radio Network, will lead this team of famed soccer personalities and journalists who will all be on-site in Korea and Japan for forty days during the World Cup.

"All of us at Fútbol de Primera are proud to have the most credible and respected soccer personality in Mexico join our World Cup team," said Cantor. "No one else in Mexican soccer can analyze the World Cup from a player's perspective better than Carlos Hermosillo, and we are looking forward to having him join us in Korea and Japan."

Fútbol de Primera's coverage of the 2002 FIFA World Cup will make Spanish radio history by being available to 97% of the U.S. Hispanic population in 42 states. A record 100 Spanish language radio stations carry Fútbol de Primera's World Cup programming. Also, Fútbol de Primera's programs are available in four Central American countries. In addition to the 2002 FIFA World Cup, Fútbol de Primera holds exclusive rights to the 2006 FIFA World Cup and other FIFA properties and tournaments.