FÚTBOL DE PRIMERA CHOOSES KLYY-FM IN LOS ANGELES AS THE RADIO DESTINATION FOR MEXICAN NATIONAL TEAM & WORLD CUP COVERAGE
KLYY-FM Becomes the Only FM station in the United States to Broadcast the Mexican National Team and World Cup Games
Miami, Florida and Los Angeles, California - October 5, 2004 - Fútbol de Primera and KLYY-FM 97.5 "La Cumbia Caliente," owned and operated by Entravision Communications Corporation (NYSE: EVC), announced today a two-year broadcasting agreement whereby KLYY-FM in Los Angeles will be the official radio station of the Mexican National Team. KLYY-FM will air World Cup qualifying, friendly matches and the prestigious 2006 FIFA World Cup Games, making it the only FM radio station in the United States to broadcast the Mexican National Team. With its combination of Mexican National Team coverage and Cumbia music, KLYY-FM is now the leading destination for Los Angeles-based Mexicans seeking sports and music that mirrors the unique Mexican culture.
Beginning October 11, 2004, KLYY-FM will air a daily show Monday through Friday from 7:00 p.m. to 8:00 p.m. featuring legendary sports announcer Andrés Cantor, who will provide breaking news, analysis and perspective and timely interviews from Fútbol de Primera. KLYY-FM will also air a weekly recap show on Sundays from 7:00 p.m. to 8:00 p.m. The 2005 Camino a la Copa (road to the World Cup) games will include ten World Cup elimination matches and several friendly matches, all featuring the Mexican National Team. Fútbol de Primera's first broadcast under this agreement will be the World Cup qualifying match between the Mexican National Team and St. Vincent on Wednesday, October 6, 2004 at 2:30 p.m. PDT.
Mr. Cantor, Chairman of Fútbol de Primera, said, "We are excited to be able to air our programming in the Los Angeles market on such a prestigious and successful radio station as KLYY-FM. We look forward to making history together by broadcasting the most important soccer events and shows on the FM band."
Karl Meyer, General Manager of Entravision Radio's Los Angeles radio cluster, including KLYY-FM, KSSE-FM and KDLD/KDLE-FM, said, "The addition of Fútbol de Primera on KLYY-FM is the perfect complement to the station's format, which comprises music influenced by the diverse and rich Cumbia sounds from Mexico. The Los Angeles market is home to eight million Hispanics, the vast majority with Mexican roots and a passion for music and soccer. We are excited to make KLYY-FM their number one radio station for both."
About Fútbol de Primera:
Fútbol de Primera is the leading Hispanic soccer company in the United States. Fútbol de Primera's properties include the exclusive U.S. radio rights in all languages to the 2006 FIFA World Cup in Germany, the 2005 FIFA Confederations Cup, the 2005 FIFA U-20 and U-17 World Youth Championships and the draws for each of these tournaments. In addition, Fútbol de Primera owns the exclusive Spanish-language radio rights of all of Mexico's home matches, including World Cup Qualifying and those played in the United States.
About KLYY-FM and Entravision Communications Corporation:
Launched on February 17, 2003, KLYY-FM Oye 97.5 "La Cumbia Caliente" was the country's first station devoted exclusively to playing Cumbia music, a contemporary, rhythmic genre originating from Mexico's urban cities. KLYY-FM appeals to the diverse adult 18-44 demographic that identifies with the Mexican culture, a group that comprises the majority of Los Angeles-based Hispanics.
Entravision Communications Corporation is a diversified Spanish-language media company utilizing a combination of television, radio and outdoor operations to reach approximately 75% of Hispanic consumers across the United States, as well as the border markets of Mexico. Entravision is the largest affiliate group of both the top-ranked Univision television network and Univision's TeleFutura network, with television stations in 20 of the nation's top 50 Hispanic markets. The company also operates one of the nation's largest centrally programmed Spanish-language radio networks, which serves 21 markets via 54 owned and/or operated radio stations. Entravision's outdoor operations consist of approximately 10,900 advertising faces concentrated primarily in Los Angeles and New York. Entravision shares of Class A Common Stock are traded on The New York Stock Exchange under the symbol: EVC.
