POPULAR HISPANIC SPORTS WEBSITE SPORTSYA.COM RELAUNCHES TODAYNew Look & Feel, Partnership With Futbol de Primera Will Enable SportsYA To Offer Hispanic Sports Fans Around-the-Clock Coverage of the World Cup MIAMI (May 20, 2002) -- SportsYA.com, the most recognized Spanish-language sports brand on the Internet by Hispanics in the U.S. and in Latin America, is being re-launched today. SportsYA is located on the Internet at www.sportsya.com. The new SportsYA combines this very popular online sports brand with Fútbol de Primera, La Radio del Mundial, which not only will manage the online content of the site but also promote and re-establish the brand name through its network of more than 100 radio stations to avid sports fans living all throughout the U.S. and Central America. Sports International Group LLC, a partnership between Canel, Cantor & Partners LLC and Fútbol de Primera recently acquired the rights to the brand name. This partnership hopes to revitalize the SportsYA brand name. As a result, the new SportsYA will target Hispanics in the United States and Latin America with a fresh look and feel to the site. SportsYA will enable Hispanic sports fans to follow the action of major sporting events taking place all over the world, as well as provide users with daily sports news, commentary and analysis. SportsYA will also bring Hispanic sports fans in the U.S. and Latin America online coverage of the upcoming World Cup from Korea and Japan by combining its own journalists with Fútbol de Primera's World Cup broadcast team which includes well-known soccer personalities such as Carlos Bilardo, Carlos Hermosillo, Jaime Rodriguez, Steve Sampson, Norberto Outes and Fernando Schwartz, among others. Between Fútbol de Primera's exclusive radio coverage of the games in the U.S. and SportsYA's online coverage, Hispanic sports fans can follow the excitement of the World Cup 24 hours a day. Additionally, fans can listen to Fútbol de Primera's radio programs, such as the two-hour Fútbol de Primera Daily Show, the one-hour Fútbol de Primera Sunday Show and Buen Dia Mundial, a two-hour program which will air each morning during the World Cup, live online at SportsYA.com. Andres Cantor, one of Sports International Group's partners, said: "SportsYA is a terrific brand. The name is very popular within the Hispanic community and the potential synergies with Fútbol de Primera are endless. We hope to make SportsYA the most attractive sports web page in Spanish and to take it to the next level of quality in terms of online content." Daniel Canel, one of the most recognized and respected members of the banking community said: "The spectacular and constant growth of the Hispanic population throughout the U.S. has become a very important target of many players in different segments of the economy. Given the fact that SportsYA is a well recognized name in the entertainment industry, this represents a terrific opportunity for us to focus in one very important aspect of the lives of this community: Sports." © 2000-2008, Fútbol de Primera. All rights
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